A brand identity is not a logo. A logo is one output of a brand identity process. The system includes how the brand speaks, what it looks like in motion, how typography and color combine to create recognition, and what rules govern usage across contexts. Without that system, a logo is just a mark.
We design complete brand identities for businesses that need to make a serious impression. Our clients include boutique hotels launching or rebranding, luxury retail brands entering European markets and professional service firms whose current identity does not reflect the quality of their work.
The deliverable is a complete brand system: logo variants, color palette with usage rules, typography selection with hierarchy guidance, iconography style, photography direction and a usage guide that tells your team or your printer exactly what to do and what not to do.
WHAT IS INCLUDED
DELIVERY
4 to 5 weeks. Digital delivery of all files.